The POZEN Digital Advisory Board is a group of digital thought-leaders from both within and outside of the healthcare industry. The Board was assembled to share their collective experience and advise POZEN as the Company develops the preliminary launch plans for PA32540 and to help progress the company’s vision of creating a new pharma commercial model.
- February 2, 2012: POZEN’s Digital Advisory Board to Speak at Annual ePharma Summit
- July 19, 2011: POZEN Forms Unprecedented Advisory Board of Digital Thought-Leaders to Advance Commercial Plans
Perspective Papers & Videos
- Raj Amin – “Speaking to the Whole Patient”
- Bonin Bough – “Moving Digital to the Core”
- Marc Monseau – “New Opportunities for Reaching and Engaging Consumers/Patients”
- Daniel Palestrant, MD – “Defining a New Doctor-Patient Relationship”
- Meredith Ressi – “New and Emerging Selling Model”
Chief Executive Officer and Co-Founder, HealthiNation
Raj Amin co-founded HealthiNation to create a better way for people to learn about health and lifestyle topics through high-quality video. Mr. Amin has worked at the intersection of video and new consumer media platforms for more than 15 years. As the son of two physicians, Mr. Amin has seen that consumerism has been missing from the world of medicine for a long time.
Prior to HealthiNation, Amin was Vice President of Business Development at N2 Broadband, a leader in the digital TV products, which is now part of Ericsson. There, Amin forged the company’s relationships with major cable TV networks and studios and led the company’s entry into the on-demand advertising space. Amin also has led advertising product strategies for ReplayTV, a pioneer in digital video recorder technology, and managed new business development for digital set-top platforms at Scientific-Atlanta, now a division of Cisco.
Amin currently serves on the board of Musicians on Call, a national non-profit which brings live and recorded music to the bedsides of patients at leading hospitals. Amin received concurrent bachelor’s degrees from the University of Pennsylvania’s Jerome Fisher Management and Technology Program through the Wharton School of Business and the Moore School of Engineering and Applied Science.
Vice President of Global Digital and Consumer Engagement, Kraft Foods
Bonin Bough is the Vice President of Global Digital and Consumer Engagement at Kraft Foods where he oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the Kraft Food’s product portfolio. Bough also has a deep interest and experience with community building, social media, social video and digital marketing.
Most recently, Bough was recognized as one of business’s hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s “2011 100 Most Creative People in Business” and Ebony’s “Power 100” list.
Previously, Bough was the Senior Director of Digital and Social Media at PepsiCo. In this role, he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 program, as well as spearheading Gatorade Mission Control and the Women’s Inspiration Network.
Prior to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of more than 100 people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at New York University’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing and is a member of the board of the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Founder and Principal, MDM Communications, LLC;
Marc Monseau is the founder of MDM Communications, an independent consultancy helping organizations find a relevant voice in the digital world. Through MDM, Monseau works closely with a wide range of clients, developing approaches that are appropriate, credible and meaningful to forge strong, long-lasting relationships with key online audiences. In addition to strategic counsel, Monseau also provides training and education as well as research and analysis services to his clients.
Monseau created MDM after spending 14 years at Johnson & Johnson, most recently as Director of Corporate Communication and Social Media. In that role, Monseau was responsible for numerous activities related to the social web, including launching the company’s official blog www.jnjbtw.com, its first Twitter account @JNJComm, and the Johnson & Johnson page on Facebook. As an internal advocate for appropriate online engagement, Monseau helped develop the company’s social media policies and worked closely with different Johnson & Johnson brands and businesses to establish appropriate approaches for communicating online. Monseau’s career at Johnson & Johnson also included speech writing for senior management, issues management, crisis communications, financial communications and general public relations support.
Prior to joining Johnson & Johnson, Monseau worked as a reporter for Bloomberg Business News, both in the United States and in the UK. While with Bloomberg, Monseau covered the consumer goods industry, spent a stint as a political reporter in Sweden and Denmark and was responsible for the U.S. health care beat.
Monseau studied English Literature at Kenyon College in Ohio and has a Masters Degree in Anglo-American Literary Relations from University College London.
Daniel Palestrant, MD
Chief Executive Officer and Founder, Par8o
Daniel Palestrant is Founder and Chief Executive Officer of Cambridge-based Par8o. As CEO, Dr. Palestrant is responsible for the overall vision and execution of the Par8o business. His main focus is to ensure that Par8o is able to execute on its vision of creating new efficiencies and improvements in patient care through better matching of supply and demand.
Dr. Palestrant’s first experiences with Healthcare Informatics came when he conceived, designed, proposed and managed deployment of CIBUR (CIGNA Internet Based Universal Resource), one of the first commercial web-based healthcare resources for physicians and allied health professionals. Prior to launching Par8o, Dr. Palestrant was no stranger to the entrepreneurial side of medicine. He founded his first company Azygos, Inc. and after selling Azygos, he joined BioNetrix (now BNX Systems) as Director of Health Care. Prior to Par8o, Daniel’s most recent start-up was Sermo. Founded in 2005, Dr. Palestrant grew Sermo to the largest online physician community with more than 130,000 U.S. physicians and a pioneering business model that ultimately counted more than 600 customers, including the largest 25 pharma and biopharma companies. Dr. Palestrant spun Par8o out of Sermo in late 2011.
Dr. Palestrant has a Bachelor of Science in Biology from Johns Hopkins University, completed Medical School at Duke University, and trained in General Surgery at Beth Israel-Deaconess Hospital, in Boston before leaving to launch Sermo.
President, Manhattan Research
As president of Manhattan Research, Meredith Ressi provides leadership for all aspects of the business, including corporate and product development, sales, marketing, research and client services, and she has responsibility for growing the company’s organic and new business in the United States, Europe and Asia-Pacific.
Prior to her work with Manhattan Research, Ressi was the Chief Operating Officer of Integrated Wellness Solutions, overseeing development and deployment of software, content and programs designed to provide behavior-based online health interventions for disease management, pharmaceutical compliance and corporate wellness initiatives.
Ressi also worked as Vice President of Business Development for Nutricise.com, where she was responsible for product development, marketing and outcomes optimization for the company’s consumer portal, as well as its business-to-business content licensing and private label web development partnerships. Prior to her work with Nutricise, Ressi was a research associate, specializing in mergers and acquisitions with Economists Incorporated, an economic consulting firm in Washington, DC. Ressi has been quoted as an industry expert in media outlets such as CNN, Money Magazine, The Washington Post, Pharmaceutical Executive and Med Ad News, among others.
Ressi received her BA in economics from Brown University.