Raj Amin
Chief Executive Officer and Co-Founder, HealthiNation
Raj Amin co-founded HealthiNation to create a better way for people to learn about health and lifestyle topics through high-quality video. Mr. Amin has worked at the intersection of video and new consumer media platforms for over 15 years. As the son of two physicians, Mr. Amin has seen that consumerism has been missing from the world of medicine for a long time.
Prior to HealthiNation, Mr. Amin was Vice President of Business Development at N2 Broadband, a leader in the digital TV products, which is now part of Ericsson. There, Amin forged the Company’s relationships with major cable TV networks and studios, and led the company’s entry into the on-demand advertising space. Amin also has led advertising product strategies for ReplayTV, a pioneer in digital video recorder technology, and managed new business development for digital set-top platforms at Scientific-Atlanta, now a division of Cisco.
Amin currently serves on the board of Musicians on Call, a national non-profit which brings live and recorded music to the bedsides of patients at leading hospitals. Amin received concurrent bachelor’s degrees from the University of Pennsylvania’s Jerome Fisher Management and Technology Program through the Wharton School of Business and the Moore School of Engineering and Applied Science.
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onin Bough
Global Director of Digital and Social Media, PepsiCo
In this role of Global Director of Digital and Social Media at PepsiCo, Bonin Bough oversees digital strategy and the implementation of social media tools and techniques across the company. He has more than 10 years of digital marketing experience, ranging from digital strategic planning and project execution to leading and building global practices. Bough also has a deep interest and experience with community building, social media, social video and digital marketing.
Previously, Bough was a Director of Weber Shandwick’s global interactive, social and emerging media practice. There, he led strategic programming for the agency’s top clients, including Federation of Colombian Coffee Growers, Electrolux, MasterCard, MAC Aids Fund, Honeywell and Best Buy.
Prior, Bough was a founding member and SVP at Ruder Finn Interactive (RFI) and ran the interactive strategy unit for eight years, leading strategy for clients/projects such as Société Générale Project Finance Group, Nursing and Caregiver Campaigns for Johnson and Johnson, Kellogg’s 100th Anniversary, Hunter Douglas, Schering Plough, Ready.gov, Pfizer, Berringer, Perdue and more than 70 additional engagements and campaigns. Bough also developed RFI’s processes for measuring effective Web strategies as well as ePR, the industry’s early social media methodology.
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arc Monseau
Founder and Principal, MDM Communications, LLC;
Former Director, Corporate Communication, Social Media at Johnson & Johnson
After more than 14 years with Johnson & Johnson (J&J), Marc Monseau is leaving the company to open up his own firm, MDM Communications, which will provide social and digital communication support focusing on healthcare and related industries to help companies become more involved in the social web. While at J&J, Monseau was responsible for a wide range of activities related to the social web, including the company’s official blog, www.jnjbtw.com and Twitter account, @JNJComm. Prior to joining JNJ, Marc worked as a reporter for Bloomberg Business News, both in the U.S. and in the UK.
Daniel Palestrant, MD
Chief Executive Officer and Founder, Sermo
Daniel Palestrant is Founder and CEO of Cambridge-based Sermo, Inc. As CEO, Palestrant is responsible for the overall vision of the Sermo community and business. His main tasks focus on ensuring that Sermo is a valuable resource to physicians while building a profitable and socially responsible enterprise.
Palestrant’s first experiences with Healthcare Informatics came when he conceived, designed, proposed and managed deployment of CIBUR (CIGNA Internet Based Universal Resource), one of the first commercial Web-based healthcare resources for physicians and allied health professionals.
No stranger to the entrepreneurial side of medicine, Palestrant founded his first company, Azygos, Inc., in 1998. During that time, he successfully raised $2.2MM in funding and deployed the company’s first clinical application on schedule and on budget, before selling the company to BioNetrix in May of 2001. After selling Azygos, Palestrant joined BioNetrix (Now BNX Systems) as Director of Health Care. During his time at BNX Systems, Palestrant helped numerous healthcare-focused businesses increase network security, improve patient privacy safeguards and comply with HIPAA.
Palestrant has done clinical and laboratory research in transplant immunology. He has a B.S. in biology from Johns Hopkins University, completed medical school at Duke University and trained in general surgery at Beth Israel-Deaconess Hospital in Boston before leaving to launch Sermo.
Meredith Ressi
President, Manhattan Research
As president of Manhattan Research, Meredith Ressi provides leadership for all aspects of the business, including corporate and product development, sales, marketing, research and client services, and she has responsibility for growing the company’s organic and new business in the United States, Europe and Asia-Pacific.
Prior to her work with Manhattan Research, Ressi was the Chief Operating Officer of Integrated Wellness Solutions, overseeing development and deployment of software, content and programs designed to provide behavior-based online health interventions for disease management, pharmaceutical compliance and corporate wellness initiatives.
Ressi also worked as Vice President of Business Development for Nutricise.com, where she was responsible for product development, marketing and outcomes optimization for the company’s consumer portal, as well as its business-to-business content licensing and private label web development partnerships. Prior to her work with Nutricise, Ressi was a research associate, specializing in mergers and acquisitions with Economists Incorporated, an economic consulting firm in Washington, DC. Ressi has been quoted as an industry expert in media outlets such as CNN, Money Magazine, The Washington Post, Pharmaceutical Executive and Med Ad News, among others.
Ressi received her B.A. in economics from Brown University.